The story behind
Ava Puhi. 🙂 I would like to write about this wonderful plant today. To be very honest… I hadn’t heard its name before I started writting my page and tried a great shampoo with this ingredient. Maybe it’s changing now but I still often have the same reaction whenever I mention this plant being really good for hair. And this reaction is just looking at me with questions in the eyes. 🙂
This my reason to have a closer look at this wonderful plant and the wonderful story behind…
Dr. Paul Alan Cox is the hero of this story. An American ethnobotanist who has spent more than 30 years in Polynesia searching for possible cures for incurable human diseases. The source of his passion was painful: losing his Mother to cancer. While studying the island’s plants he wrote more books and protected the island’s forest as well. He established Seacology Foundation with the aim of protecting the enviroments and cultures of islands all over the world. Well… this webpage is about hair care and Dr. Paul Alan Cox really had a big role in developing my favourite hair care products but I cannot just forget to mention the fact that he had such important works like finding drugs for HIV. The key was Mamala tree and thanks to Dr. Cox’s activity the Samoan Government had a new source of income while the World got a new treatment.
And what does it all have to do with hair care?
Living in Polynesia Dr. Cox realised old ladies with young skin and it lead to the idea of developing beauty care products based on indigenous knowledge. As an important part of this product family he payed his attention to the Ava Puhi Moni anti-dandruff shampoo which contains rainforest ginger. Indigenous tribes squeeze the bulbs of the plant and rub it into their hair. After a light rinse they squeeze some more as a conditioner. They call it Ava Puhi. 🙂 Though it is said to be better to use the plant itself most of us don’t have an access to it so I am really thankfull to Dr. Cox for his amazing work. Now we also can enjoy the benifits of this plant in our home.
Not just taking but giving something back to the Island is another very important part of the story in my oppinion. Thanks to the cooperation of Dr. Cox and the American cosmetics company called NuSkin, The Force for Good Foundation was set up and still operates supporting several projects all around the world. Customers can take part of it by every single purchase on Epoch products. There is a priceless knowledge behind Ava Puhi accumulated generation to generation.
Like usual… I am always open to any questions at info@yourbeautyhair.co.uk.
Following sources were used to write this post: Nu Skin, Nu Skin about Paul Cox PH.D The Star Online , Pictures: Pixabay, Product pictures: Nu skin (Epoch) (downloaded: 17.07.2018.)